MARKETING OF SERVICES
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MARKETING OF SERVICES SOLVED PAPERS AND GUESS
Product Details: Uttarakhand Technical University MARKETING OF SERVICES
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other Uttarakhand Technical University book solutions now mehta solutions brings top solutions for Uttarakhand Technical University MARKETING OF SERVICES book contains previous year solved papers plus faculty important questions and answers specially for Uttarakhand Technical University .questions and answers are specially design specially for Uttarakhand Technical University students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING OF SERVICES Unit-IIntroduction to Services MarketingService as a Marketing Concept; Factors for the Growth of Service Sector; Characteristics of Services; Dimensions of Services; Classification of Services; Managing Customer Expectations – Level of Expectations; Zone of Tolerance; Segmentation, Targeting and Positioning of Service. Unit-IIServices Marketing MixProduct – Service Package, Core and Supplementary Services; Product Levels, Service Levels and Delivery; Price – Pricing Concepts and Issues in Pricing, Pricing Policy, Pricing Approaches, Price and Customer Values; Promotion – Internal and External Communication, Issues in Services Promotion; Place – Service Distribution, Channel Options, Service Distribution Strategy. Unit-IIIService DesignEssential of a Service System; Components of Services; Designing the Service Package; Front Office Interface; Back Office Interface; Operations System; Service Delivery System; Customer Satisfaction and Conflicts; Service Recovery System; Service Quality; Concept of Service Quality, Measuring Service Quality; SERVQUAL System; Concept of CRM – CRM Objectives, Technology Impact on Services, Concept of e-CRM. Unit-IVGlobalisation of ServicesStages of Globalisation; International Marketing Services; Emerging Trends; Principal Driving Forces in Global Marketing of Services; Key Decisions in Global Marketing; Services Strategy and Organising for Global Marketing. Unit-VMarketing of Services in IndiaApplication of the Principles of Marketing Services in the Marketing of Financial Services, IT, Tourism Services, Travel Services, Hospitality Services and Transport Services.
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