MARKETING MANAGEMENT
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Alagappa university mba MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: Alagappa university mba MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Alagappa University book solutions now mehta solutions brings top solutions for Alagappa university SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Alagappa University .questions and answers are specially design specially for Alagappa University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
I YEAR – II SEMESTER
COURSE CODE: 7MBA2C1
CORE COURSE –V – MARKETING MANAGEMENT
Unit I
Marketing – Definition and Core Concepts. Company Orientation towards market place–marketing interface with other functional areas marketing. Introduction to Marketing Mix.
Unit II
Major forces in Marketing Environment - Segmenting, Targeting and Positioning – Consumer behaviour – factors and consumer decision making process.
Unit III
Product – Definition and classification. Product Mix – Product Life Cycle – New Product Development.
Unit IV
Price – factors influencing pricing decision – Steps in setting price and adaptation of price. Distribution Channel – Functions – and design - retailing and wholesaling
Unit V
Promotion – Elements of promotion mix – Objectives and types advertising – Methods of sales promotion for consumers and trade – Steps in personal selling.
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