Marketing management
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Marketing management SOLVED PAPERS AND GUESS
Product Details: anna university Marketing management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other anna university book solutions now mehta solutions brings top solutions for anna university Marketing management BOOK contains previous year solved papers plus faculty important questions and answers specially for anna university .questions and answers are specially design specially for anna university students .
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DBA 7202 Marketing management
UNIT I INTRODUCTION - Marketing – Definitions - Conceptual frame work – Marketing
environment: Internal and External - Marketing interface with other functional areas –
Production, Finance, Human Relations Management, Information System. Marketing in
global environment – Prospects and Challenges.
UNIT II MARKETING STRATEGY - Marketing strategy formulations – Key Drivers of
Marketing Strategies - Strategies for Industrial Marketing – Consumer Marketing ––
Services marketing – Competitor analysis - Analysis of consumer and industrial markets
– Strategic Marketing Mix components.
UNIT III MARKETING MIX DECISIONS - Product planning and development – Product life
cycle – New product Development and Management – Market Segmentation –
Targeting and Positioning – Channel Management – Advertising and sales promotions –
Pricing Objectives, Policies and methods.
UNIT IV BUYER BEHAVIOUR - Understanding industrial and individual buyer behavior -Influencing factors – Buyer Behaviour Models – Online buyer behaviour - Building and
measuring customer satisfaction – Customer relationships management – Customer
acquisition, Retaining, Defection.
UNIT V MARKETING RESEARCH & TRENDS IN MARKETING
Marketing Information System – Research Process – Concepts and applications: Product
– Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven
organizations - Cause related marketing - Ethics in marketing –Online marketing trends.
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