STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
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STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
SOLVED PAPERS AND GUESS
Product Details: BANGALORE UNIVERSITY STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .
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6.4 STRATEGIC MANAGEMENT OR PROJECT REPORT AND VIVA - VOCE
OBJECTIVE:
The Objective of this subject is to expose the students to the various strategic issues such as strategic
planning, implementation and evaluation etc. and preparation of project reports.
Unit 1: INTRODUCTION TO STRATEGIC MANAGEMENT
Introduction - Meaning and Definition – Need – Process of Strategic Management – Strategic Decision
Making – Business Ethics – Strategic Management.
Unit 2: ENVIRONMENTAL APPRAISAL
The concept of Environment – The Company and its Environment – Scanning the Environment,
Technological, Social, Cultural, Demographic, Political, Legal and Other Environments Forces. SWOT
Analysis – Competitive Advantage – Value Chain Analysis.
Unit 3: STRATEGIC PLANNING
Strategic Planning Process – Strategic Plans during recession, recovery, boom and depression – Stability
Strategy – Expansion Strategy – Merger Strategy – Retrenchment Strategy – Restructure Strategy – Levels
of Strategy – Corporate Level Strategy – Business Level Strategy and Functional Level Strategy –
Competitive Analysis – Porter‟s Five Forces Model.
Unit 4: IMPLEMENTATION OF STRATEGY
Aspects of Strategy Implementation – Project Manipulation – Procedural Implementation – Structural
Implementation – Structural Considerations –Organizational Design and Change – Organizational
Systems. Behavioral Implementation – Leadership Implementation – Corporate Culture – Corporate
Policies and Use of Power. Functional and Operational Implementation – Functional Strategies –
Functional Plans and Policies. Financial – Marketing – OPERATIONAL and Personnel dimensions of
Functional Plan and Policies – Integration of Functional Plans and Policies.
Unit 5: STRATEGY EVALUATION
Strategy Evaluation and Control - Operational Control - Overview of Management Control – Focus on Key
Result Areas.
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