Mehta Solutions Retail Management Retail Management SOLVED PAPERS AND GUESS .. Product #: bu35 Regular price: Rs340 Rs340

Retail Management

Product Code: bu35
Weight: 0.00kg

Price: Rs340

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Organizational Development SOLVED PAPERS AND GUESS 

 

Product DetailsBharathiar University Organizational Development SOLVED PAPERS AND GUESS 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for Bharathiar University Organizational Development book contains previous year solved papers plus faculty important questions and answers specially for Bharathiar University .questions and answers are specially design specially for Bharathiar University students .

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

 

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

 PH: 07011511310 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS   

 

RETAIL MANAGEMENT

Unit-I

 

Retailing – An Introduction: Definition, Functions, Importance, Types of Retailing – Store and Non-store; Retailing in India – Current Scenario, Retailing from International Perspectives; Consumer buying decision process – Influencing Factors, Consumer Shopping Behavior.

 

 

 

Unit-II

 

Retail Planning – Purpose, Method, Structure and Monitoring the Plan; Retail Brand Management – Positioning, Personality, Types of Brand, Brand and Life Cycle; Merchandise Management – Meaning, Methods, Assortment and Inventory; Purchase Negotiation, Supply Channel and Relationship, SCM Principles, and Retail Logistics.

 

Unit-III

 

Retail Location Decision – Trading Area Analysis, Types of Location Site Evaluation; Store Design Layout and Space Management, Visual Merchandising and Displays; Retail Pricing - Approaches, Influencing Factors, Price Sensitivity, and Mark down Policy.
 

 

Unit-IV

 

Retail Promotion – Setting Objectives, Role of Advertising, Sales Promotion, Personal Selling Public Relations and Relationship Marketing in Retailing; Human Resource Issues and Considerations; Customer Service Management.
 
Unit-V

 

Impact of Information Technology in Retailing – Integrated Systems and Networking EDI, Bar Coding, Customer Database Management. Electronic retailing – Role of Web, Online Retailing, Factors to be considered in having a Website, Limitations of Web and Future Trends; Consumerism and Ethics in Retailing – Social and Green Issues; Retail Audit.

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