E-BUSINESS
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E-BUSINESS SOLVED PAPERS AND GUESS
Product Details: BANGALORE UNIVERSITY E-BUSINESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY E-BUSINESS REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .
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6.2 E-BUSINESS
OBJECTIVE:
The objective is to expose the students to electronic modes of commercial operations.
UNIT 1 :E-BUSINESS
Introduction, E-Commerce – definition, History of E-commerce, types of E-Commerce B to B etc.
Comparison of traditional commerce and e-commerce. E-Commerce business models – major B to B, B to
C model, Consumer-to-Consumer (C2C), Consumer-to-Business (C2B) model, Peer to-Peer (P2P) model –
emerging trends. Advantages/ Disadvantages of e-commerce, web auctions, virtual communities, portals,
e-business revenue models.
UNIT 2 : SECURITY FOR E-BUSINESS
Security threats – An area view – implementing E-commerce security – encryption – Decryption,
Protecting client computers E-Commerce Communication channels and web servers Encryption, SSL
protocol, Firewalls, Cryptography methods, VPNs, protecting, networks, policies and procedures
UNIT 3 : E-PAYMENTS
E-payment systems – An overview. B to C payments, B to B payments. Types of E- payment system –
Credit card payment, debit cards, accumulating balance, online stored value payment systems, digital cash,
digital (electronic) wallets, agile wallet, smart cards and digital cheques. Secure Electronic Transaction
(SET) protocol
UNIT 4 : E-BUSINESS MARKETING TECHNOLOGIES
E-Commerce and marketing B to B and B to C marketing and branding strategies. Web transaction logs,
cookies, shopping cart database, DBMS, SQL, data mining, CRM (customer relationship Management)
system – permission marketing, affiliate marketing, viral marketing.
UNIT 5 : CYBER LAWS
Legal Aspects of E-Business, Internet frauds – Cyber Laws. IT Act 2000 salient features.
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